Are you ready to supercharge your Facebook group? Whether you’re building a community for your business, church, or passion project, you’re in the right place. Today, I’m thrilled to share an incredible system that will transform your group into a vibrant hub of activity and connection. Having navigated the ups and downs of building my own Facebook group, I know just how powerful these strategies can be.
Listen Below For The Entire Episode On The Systemize Your Life Podcast
Meet Sarah Beisel, an entrepreneur who mastered the art of Facebook group growth and now teaches others these secrets on her blog and podcast and we were so excited to feature her system here on our blog. Here’s a bit about Sara before we jump into her 2 core systems.
Through trial and error, Sarah developed a streamlined system to manage and grow her group efficiently, even with the demands of a toddler and another baby on the way. Imagine running a successful Facebook group in just 20-30 minutes a day! Her method is all about clear objectives, engaging content, consistent interaction, and efficient management. Let’s dive into her story and discover how you can apply these principles to your own Facebook group.
“Efficiently manage and grow your Facebook group in just 20-30 minutes a day by eliminating unproductive activities and focusing on what truly matters.”
Quick and Intentional Facebook Group Engagement
One of the most common questions Sarah receives is about the growth of her group. People often ask, “How do you get people to actually talk to you in your group?” This realization led her to focus on what truly mattered: engaging the audience. About a year and a half ago, she shifted her focus entirely to Facebook group management. Recognizing the need for systemization, especially with a new baby on the way, she decided to overhaul her methods.
With limited time available, Sarah knew she needed to become incredibly efficient. She devised a system allowing her to manage her Facebook group in just 20-30 minutes a day. The key was eliminating wasted time spent on unproductive activities like scrolling and searching. Instead, she created a checklist of tasks to follow consistently. This intentional approach transformed her daily routine, enabling her to complete tasks quickly and effectively.
Consistency is crucial for growth. Initially, she operated haphazardly, which was neither sustainable nor effective. By establishing a routine and sticking to it, she created a predictable and engaging experience for her group members. This not only helped her manage time better but also fostered a sense of reliability and trust within her community.
The 2 Key Systems
In the beginning, Sarah found herself wasting time thinking about what to do next or where to focus her efforts. This inefficiency led to distractions and unproductive scrolling. To combat this, she implemented a structured checklist. “I made a checklist of tasks and followed it religiously. This helped me cut down from needing an hour or sometimes even two hours to just 30 minutes,” she says. By eliminating the mental energy spent on decision-making, she could focus on executing tasks quickly and efficiently.
One significant change she made was getting intentional about her tasks. Instead of randomly engaging with group members, she set clear objectives and followed a strategic plan. This approach allowed her to complete necessary tasks efficiently, leaving more time for meaningful interactions.
System #1: An Engaged Facebook Group
When Sarah started her Facebook group, she naturally gravitated towards coaching and engaging with people due to her personality. As her business grew, she began outsourcing parts of this interaction but maintained a very specific approach to keep the community personal and engaging. “I came up with a very specific method, a call at the coffee shop message, on how to respond to people,” she shares. This system ensured that even with interns helping manage the group, the community still felt personal and engaging.
She emphasizes the importance of validating and engaging with group members. “You can get so much more out of a person just by really knowing and understanding how to comment back on what they say,” she explains. This approach creates an environment where people feel connected and seen, which is invaluable, whether or not they become customers. By fostering this sense of community, her group became a special place for people to hang out online. This strategy turned the group into both a marketing tool and a valuable community space.
Strategic Growth
A common question Sarah encounters is why a group isn’t growing. Her first response is always to ask what actions are being taken to grow the group. “A lot of times, people are just waiting for Facebook to share it,” she notes. However, there’s more to it than just waiting. Leveraging other people’s Facebook groups is a key part of her growth strategy. If someone is active in one group, they are likely to join others that align with their interests.
Sarah’s approach involves being proactive and strategic. Instead of spending hours on end, she focuses on efficient methods that can be executed in just 15 minutes. This way, she can train the algorithm to recommend her group while also reaching out to potential members in other related groups. By creating a personal and engaging community, she not only grew her Facebook group but also provided a valuable space for her members. Her methods show that with the right strategies, anyone can build a thriving online community in a manageable way.
Engaging With Others
The second 15 minutes involves participating in someone else’s group as if it were your own. This means posting something valuable, asking questions, and responding to comments. Sarah explains, “Spend some time going through the other group’s feed to see where you can add value or start a conversation.” This strategy helps in networking and often leads people to discover your group organically. “Sometimes people will see that you have a group and just join it, or they might ask a question, giving you the chance to invite them to your group for further support,” she says.
Even if direct promotion is not allowed, there’s a lot you can achieve through genuine engagement. “Many groups appreciate the interaction because it boosts their activity levels, so you’re doing them a service while also connecting with potential new members for your group,” Sarah adds. This approach ensures you find like-minded individuals who would be interested in joining your community and learning more from you.
System #2: Content Creation and Posting Schedule
When it comes to content creation, Sarah prefers to batch her work. “Batching content allows me to get into the right headspace and create everything at once,” she explains. This method saves time and ensures that the content is consistent and high-quality. Sarah often repurposes content across different platforms to maximize its reach. “If I’ve written an email with a story I really like, I’ll put it into a Word document and use it as Facebook group content,” she notes.
“Create a predictable and engaging experience for your group members by establishing a routine and sticking to it.”
She also schedules one hour a month to create questions for her group. “It’s very quick to come up with questions once you’re in the mindset,” she says. By batching these tasks, she can efficiently manage her content without feeling overwhelmed. “Sometimes we worry about repeating content, but the chances of someone seeing the same piece twice are slim,” she adds. This approach allows her to maintain a steady flow of content without constantly creating new material.
When discussing posting schedules, Sarah emphasizes consistency. “The more you post, the more you get seen, but it’s not always feasible to post multiple times a day,” she acknowledges. Instead, she recommends having a basic structure in place. “I have automated posts that go out daily, like engagement prompts or questions, and then I add more substantial content as needed,” she explains. This balance ensures that her group remains active without overburdening her or her team. “Consistency helps people know what to expect, and having a framework for your content makes the whole process much easier,” she concludes.
Additional Resources and Tools
Before we wrap up, Sarah mentioned a couple of valuable resources for those looking to optimize their Facebook group management. Her Facebook Group Launch Checklist is designed to simplify the setup process, allowing you to focus on engaging with your group members.
For those looking to enhance engagement, she offers a 30-day Service Challenge. “It’s a self-paced challenge that provides 30 prompts for connecting and engaging with your Facebook group. These include questions, longer content pieces, and various engagement ideas,” she says. This resource is versatile and can be used both in your own group and in others, depending on your focus.
For more comprehensive strategies and tips to level up your entire business, check out the Systemize Your Life course to get you started. This course covers a wide range of topics that will help you manage your time, set up efficient systems, and grow your online presence.
Explore More Here On The Blog!
Balancing work and life can be challenging, especially when you’re managing a growing Facebook group. For more tips on achieving this balance, be sure to check out the blog post on Work-Life Balance.
If you’re looking to master social media content creation, Chelsi Jo has a fantastic blog post on Mastering Social Media Content: 5 Effortless Strategies For Consistent Content. This post provides actionable strategies to help you keep your content fresh and engaging.
Starting and managing a Facebook group can be challenging, but with the right strategies and resources, it becomes much more manageable. “When I first started, my group was small, with just about 20 people. It took time and effort to grow, but using these strategies consistently made all the difference,” Sarah reflects. By focusing on clear objectives, engaging content, and efficient management, you too can create a thriving community. Remember, consistency and intentionality are key. So, set your goals, create your checklist, and watch your group flourish!
