Are you feeling overwhelmed trying to keep up with consistent content creation for your business? You’re not alone. Many of us struggle to find the balance between planning, creating, and posting without feeling burnt out.
I’ve been there too, and I’m here to share with you the exact 3-step content system that’s helped me consistently create impactful content every single week for over five years. Yes, five years—and I’ve only missed 2 episodes!
Listen Below For The Entire Episode On The Systemize Your Life Podcast
Welcome to Systemize Your Life, I’m Chelsi Jo! Today, I’m sharing the exact 3-step content system I’ve used to consistently create, and post high-quality content for over five years. This system has helped me build a thriving podcast, an active blog, and now even a growing YouTube channel—all while balancing life as a busy mom and business owner.
If you’re tired of scrambling to create content or struggling to stay consistent, this is for you. Let’s dive into how to establish a simple, yet powerful, process to create content that serves your audience and keeps your business running smoothly, even when life feels chaotic.
Simplify Your Weekly Content Creation with My 3-Step System
Creating high-quality, engaging content can feel so overwhelming, especially when you’re juggling managing your home too. Without a clear system, it’s easy to lose focus, waste time, and miss opportunities to connect with your audience.
This is why having a streamlined content system is a game changer. Today, I want to walk through my very own 3-step content system which has allowed me to show up with purpose, serve my audience with value-packed content, and create real growth for my brand without all the overwhelm. If I can do this, so can you!
This system isn’t just about managing your time; it’s about building sustainable workflows that fit into your life. They make it possible to show up even when things get a little crazy and chaotic.
Let’s go ahead and break this content creation process down step by step. This system will get you planning, creating, and posting consistent content week after week without getting burnt out, or feeling out of control.
Step 1: Establish Long-Form Content as Your Anchor
If you don’t already have a long-form content platform, this is where your content journey begins. Your long-form content is the foundation of your strategy. Everything else revolves around this foundation.
There are really just three types of long-form platforms that you can use to grow your business and connect with your audience. And trust me, each one can work for you—no matter what your strengths are!
They are:
- A Blog – This is your space to write and share valuable content in a way that’s easy for your audience to consume and engage with. Plus, it’s perfect for those who love to write and want to dive deep into topics!
- A Podcast – If you love to chat and share your thoughts on the go, podcasting is a fantastic choice. It’s all about creating conversations and building a personal connection with your audience through your voice.
- Video or YouTube Channel – Video is huge right now, and for a good reason! Whether you’re teaching, sharing tips, or telling stories, video is a powerful way to connect with your audience. It lets you show up as your true self, making that connection even more real and relatable.
So, there you have it—three long-form platforms that can help you show up and share your expertise. You don’t need to do it all, just pick the one that feels right for you and get started!
The best thing about long-form content is that it lasts!
Long-form content lasts and continues to work for you over time, unlike social media or emails. It is also more searchable than social media accounts. Long-form content also allows you to establish authority, while connecting with your audience on a deeper level.
I kicked things off with a podcast, which I absolutely love. A few years in, I added this blog and just recently launched a YouTube channel. But here’s the thing—I could only expand to those platforms after I built solid systems and got super consistent with my first one, the Systemize Your Life Podcast. Consistency was key to making it all work!
Here are some easy-to-follow tips to simplify your content creation process!
Pick one long-form platform to start with. Don’t overwhelm yourself by trying to juggle multiple platforms at once.
Repurpose your long-form content across other mediums. For example, turn a podcast episode into a blog post, social media snippets, or an email newsletter.
Commit to consistency. Growth takes time—sometimes months or even years—but consistency is key. I was only getting about 25 downloads a month for a long time, and we now get over 120,000 downloads monthly! I simply showed up consistently week after week after week.
Step 2: Create a Weekly Content Creation Schedule
Success starts with careful preparation. A strategic content creation schedule is your secret weapon against overwhelm. By creating a plan that aligns with your life and business goals, you will prevent chaos around deadlines, and keep yourself, and your content, on track.
I took a blogging course years back, and a key takeaway I had from that course was to be incredibly consistent with posting. What is your schedule going to look like? Do you have a plan? This tiny concept blew my mind!
When I think back, I realize how simple and basic that concept was. It was something that I had never even heard of, or considered. The concept of simplicity is exactly what I am talking to you about now. Because the truth is, it is simple; and simple is very, very powerful.
Pro Tip:
Weekends are often a hustle for moms, so don’t schedule to have anything go out on Mondays
Let’s take a look at the schedule I think you should be using. It’s a simple 4-week framework designed to keep your content creation not just manageable, but enjoyable. No more scrambling last minute or feeling overwhelmed by an endless to-do list.
This schedule breaks everything down into clear, bite-sized tasks, giving you the freedom to focus on what you do best—create meaningful content. Each week has a specific purpose, helping you stay organized without feeling overwhelmed. Whether you’re juggling business, family, or both, this rhythm will bring structure and flow to your content process, so you can show up consistently without burning out.
Ready? Let’s dive in.
Start your month with breathing room—Week 1 is all about flexibility. Use this time to catch up on any lingering tasks from the previous month or simply give yourself space to reset. Then, in Week 2, shift your focus to content planning. Map out your ideas for the upcoming month, decide on your key topics, pinpoint those must-have keywords, and outline the flow for your episodes, videos, or posts.
By Week 3, it’s go time—dive into content creation. Whether you’re batch recording, writing, or designing, get it all done so you’re ahead of the game. Finally, in Week 4, it’s all about scheduling. Upload your content, polish those visuals, and double-check that everything is ready to go. Simple, streamlined, and stress-free.
This system works beautifully because it spreads out the workload, giving you plenty of time to focus on each stage. If you’re just starting, begin with one piece of content per week. Once you get the hang of it, you can add more.
Pro Tip:
Keep things organized with a content calendar! Whether you love using digital tools like Trello, Asana, Milanote, or even just a simple spreadsheet, having one central place for your ideas and deadlines is a game changer.
“Developing a schedule that’s easy to follow and aligns with your life is the foundation of consistent content creation.”
Step 3: To Streamline Content Creation, Use Templates and Outlines
Templates and outlines are total game-changers for content creation! They take out the guesswork, save you time, and make sure your content is polished and professional every single time. By using them, you’ll create a simple, repeatable system that makes content creation a breeze.
The goal is to create an outline in a way so you can present information the same way every single time. This will allow people to get used to you, your voice, and how you present information. This should be done in an efficient and well-organized way so people can understand and predict the information.
I do this in my business using a tool called Milanote, and honestly, it’s been a game-changer. I rely on it to outline both my podcast episodes and my YouTube content, and it’s the secret sauce that keeps my process flowing seamlessly.
It helps me organize my thoughts visually, which is perfect for mapping out ideas, structuring content, and seeing the big picture all in one place. Everything lives in one clean, easy-to-navigate space. It allows me to brainstorm freely, drag and drop ideas, and tweak my outlines until they feel just right. It keeps me from getting stuck because I always know exactly what’s next.
Here’s a super simple way to kickstart your content creation process using templates.
- Create a reusable outline. For example, my podcast episodes follow a consistent format: intro, main points, actionable takeaways, and outro. This structure makes it easy to plug in ideas without starting from scratch every time.
- Use tools that work for you. I’ve tried everything from Google Docs to spreadsheets, but my current favorite is Milanote. It combines the flexibility of freeform typing with the organization of a structured outline.
- Link your templates to your content calendar. This ensures everything is in one place and easy to access when it’s time to create.
Keeping your format consistent doesn’t just make things easier for you—it also builds trust with your audience. When they know what to expect from you, they will keep coming back for more.
Why This Content Creation System Works
When you start using this 3-step system, you’re not just crossing content off your to-do list—you’re building a reliable, repeatable workflow that works for you. This is crucial for three reasons.
First, it simplifies your process by breaking your tasks into manageable chunks, which is key to preventing overwhelm. Instead of staring at a long to-do list and wondering where to start, you’ll have a clear, step-by-step plan that guides you through each phase of content creation. This kind of structure takes the guesswork out of your workflow, making it feel lighter and more doable.
Second, this system boosts your efficiency in a big way. By leaning into templates and schedules, you’re setting yourself up to work smarter. No more reinventing the wheel every time you sit down to create. Instead, you’ll have repeatable processes in place that save you time and mental energy, allowing you to focus on what matters—creating content that connects with your audience.
Finally, having a content creation system in place helps you stay consistent, which is the foundation of growth. When you commit to a schedule and focus on a long-form platform, you’re building a strong, reliable presence that your audience can count on. It’s about creating a rhythm that supports your brand, your message, and your life. Consistency isn’t just a strategy—it’s the key to building trust, authority, and lasting impact.
Here are some tips to simplify your content creation process and make it work for you:
Choose One: Pick one primary long-form content platform to focus on—a blog, podcast, or YouTube channel. This keeps your efforts streamlined and intentional.
Stick with It: Commit to it consistently once you’ve made your choice. Showing up regularly builds trust and keeps your audience engaged.
Repurpose Your Content: Don’t let your hard work stop at one platform. Take that long-form content and repurpose it for social media, emails, or even additional blog posts.
Batch Your Work: Set aside dedicated days for brainstorming, creating, and scheduling content. Batching keeps you in the zone and helps you get more done in less time.
Stay Organized: Use project management tools to track deadlines, plan ahead, and keep everything running smoothly. A little organization goes a long way.
Ask for Feedback: Your audience is your best resource. Regularly check in to see what they’re loving and what they’d like more of—it keeps your content relevant and valuable.
Keep it simple, stay consistent, and watch your content process flow with ease.
Consistent Content Creation will Transform Your Business
Staying consistent with your content doesn’t have to be hard, friends. I promise, it really doesn’t! With this simple 3-step content creation system, you’re going to cut through the overwhelm and start showing up consistently in your business. Imagine how good that’s going to feel!
I know it can seem like a lot, but trust me—you’ve got this. Think about having all of your content planned, created, and scheduled in advance. That means you’re not scrambling each week to come up with ideas or feeling stressed about what to post. You’re freeing up your energy to focus on the things that truly matter—like serving your audience, growing your business, and doing the work you love.
Consistency isn’t about being perfect, and I’m here to remind you of that. It’s about showing up, week after week, with a plan that actually works for you. It’s about making content creation something that feels doable, sustainable, and even fun! When you’re following a system that supports you, that’s when the magic happens. And trust me, the results will feel incredible.
Remember, the most important step is to start.
It doesn’t have to be perfect. Your audience is waiting for you. Begin implementing these steps today and watch how consistent content can transform your business. Let’s make it happen together!
If you’re interested in diving deeper into content creation, I just did a whole Workflow Workshop and you can watch the replay HERE. You can also check out these posts right here on the blog: My Easy Content Creation System: 30 Days of Content in 60 Minutes in 3 Steps and Mastering Strategic Content Planning with My B-BOCS Method. Or, simply type “Content Creation” into the search bar over at chelsijo.co to find more resources. And if you enjoyed this post, leave a comment below! For extra support, join our FREE Facebook group today!
Frequently Asked Questions
What if I don’t have time to create long-form content every week?
Start small. Seriously, one blog post or podcast episode a month is a solid place to begin. The key is to batch your work to save time and boost efficiency. Planning is everything when it comes to staying on top of your content. Even if you’re only creating one post a month, a simple content calendar will help you see exactly where to start and what steps to take to get it done. Check out my free Time-Blocking Workbook to plan your week efficiently so you can add a little time in to focus on your biz.
Can I focus solely on social media instead of long-form content?
Social media is awesome for connecting, but it’s not the best strategy if you want to be discovered or see real long-term growth. That’s where long-form content comes in—it keeps working for you long after you hit publish. Plus, you can easily repurpose it to show up strong on social media without constantly creating from scratch.
